**Brand concept: HiSmart - wisdom enlightens the future, within reach** **Core Values:** - **Hi (Humanized Intelligence)**: User-centric, using technology to convey temperature. - Smart (Simplified Mastery): Make complex technology simple and easy to use, enabling smart living. **Mission**: Break the boundaries of technology and life, and use innovative products to make everyone easily enjoy the convenience and fun of the intelligent era. **Vision**: To become a trusted intelligent partner of global users, so that technology can truly serve the needs of people.
**Brand Promise:** "We don't race the future, we build bridges to the future. In the world of HiSmart, every 'Hi' is the hand that technology actively reaches out to people, and every 'Smart' is a surprise that is complex and simple. ”
**Brand slogan:** **“Say Hi to Smarter Living.” ** (Say hello to a smarter life.) )
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**Differentiation Highlights:** - **Emotional Interaction**: The first "emotion recognition" technology, the device can adjust the response mode according to the user's state; - **Ageless design**: The interface language crosses the digital divide, and can be used smoothly by children and silver-haired people; - **Green Intelligence**: The carbon footprint of the whole life cycle of the product can be traced, so that wisdom and sustainability go hand in hand.
By injecting "human temperature" into hard-core technology, HiSmart rewrites the rules of the intelligent era - true intelligence starts from knowing how to say "Hi".
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